News

Athleta has built its brand on sustainability and conscious performance. An honest look at what those claims are backed by, what Athleta discloses about fabric chemistry, and how to evaluate...

Alo Yoga markets heavily to wellness-conscious buyers. Here is an honest look at what Alo actually discloses about its fabric composition, certifications, and chemical finishing, and what to look for...

What PFAS are, how they ended up in Lululemon activewear, what the Texas AG investigation uncovered, and what buyers should understand about durable water repellent treatments in workout clothes.

In April 2026, the Texas Attorney General opened a civil investigation into Lululemon over PFAS in activewear. Here is what the investigation found, what it means for buyers, and what...

Cheap activewear looks like a deal at the register. The actual cost, to your health, your wardrobe, and your long-term spending, is higher than the price tag suggests. Here is...

Polyester dominated our wardrobes for years. Then we started asking what it was actually doing during a workout. Here is what we found, and why we built Bellissima around a...

Most people assume their workout clothes are a neutral variable. The research suggests otherwise. Here is the case, built from evidence, for why what you wear to exercise matters more...

Avoiding PFAS in your wardrobe is possible, but it requires knowing where they hide, what certifications actually mean, and why fiber choice is the most durable solution. Here is a...

PFAS are in more clothing than most people realize, applied as invisible surface treatments that are not disclosed on fiber content labels. Here is how they get there, what they...

PFAS in activewear went from a niche concern to a state attorney general investigation in 2026. Here is what PFAS are, how they end up in workout clothes, what the...

Microplastics are in the food supply, the water supply, and human tissue. You cannot eliminate exposure. But you can meaningfully reduce it, and the highest-leverage changes are not the hardest...